We specialise in helping organisations become more aware and attuned to themes and trends in the external environment that are critical to their sustained success.
You have little or no control over the external business environment. However, you need to understand how it is changing and evolving in order to predict how customers, competitors and regulators are likely to behave in the future, and leverage that insight to both grow and defend your business.
Bespoke research & consulting projects – from simple market research to complex market analysis and modelling
Create and maintain unique scenarios to help inform your planning process and test new opportunities
Identify and track the external trends and themes that are important to your business; identify change and respond quickly
Identification and examination of important trends (both historical and forward looking), understanding the underlying drivers for change and the potential impacts
Trend Monitoring & Projection
Longitudinal assessment of key trends and themes that are critical to your organization, and forecasting these forward in time to understand the possible consequences
Ideas and Concept Testing
Validation of customer need, assessment of use cases, commercial validation and commercial alignment, and invest-ability